Aruvi
A rebuilt content architecture for AI answer engines, plus deployed AI agents that run triage, drafting and reporting as a managed service.
Year
2024
Timeline
Ongoing
Category
SEO / GEO + AI Agent Automation
Our role
GEO strategy · AI agents · Managed service
The challenge
Traditional SEO was plateauing and the brand had zero presence when customers asked AI assistants for recommendations. Meanwhile the team was drowning in manual content ops — drafting, tagging, routing and reporting by hand.
Our approach
How we built it.
Restructured content into entity-rich, citation-friendly formats that generative engines can quote confidently.
Built a knowledge base that both the website and the AI agents draw from, so answers stay consistent everywhere.
Deployed AI agents for inbound triage, first-draft content and weekly performance reporting.
Set up a managed-service loop where we monitor, tune and expand the system every month.
The outcome
3.4x
Organic visibility growth
60%
Manual ops hours removed
Ongoing
Managed AI service
3.4x growth in organic visibility across traditional and AI search.
60% of manual operations hours removed through agent automation.
Consistent citations inside AI-generated answers for target queries.
A compounding pipeline that improves without adding headcount.
Tech stack
“We went from invisible to being quoted by the assistants our customers actually use. And half our busywork just… disappeared.”